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Consumer Activation Manager
The Consumer Activation Manager will lead the translation of brand strategies into consumer experience plans and activations, maintaining a cohesive brand image across all touchpoints.
Position:
As the Consumer Activation Manager, you will:
Act as the brand guardian, ensuring all communications align with the broader brand vision, tone of voice, and visual identityDevelop and maintain a distinctive and engaging consumer brand proposition, ensuring consistency across channels and activationsDevelop quality input for the annual consumer activation plan, optimizing the route-to-consumer and omnichannel approach (campaigns, events, ambassador platforms, trade/HoReCa programs, etc.) based on consumer insights and competitive dynamicsLead the creation and execution of marketing campaigns across channels to raise brand awareness, engage and acquire consumers, and support the full consumer funnelImplement the brand activation plan in close collaboration with internal team members, securing efficient prioritization in line with budget and brand guidelinesContinuously monitor critical metrics and return on investment to reassess prioritisation and ensure maximum efficiency of activationsPrepare and manage briefs, coordinate with agencies, and ensure proactive communication with both internal and external collaboratorsRequirements:
Bachelor’s or Master’s degree in Marketing, Business Administration, or related fieldsAt least 5 years of experience in marketing, trade activation, or consumer brand management, preferably in FMCGStrong understanding of consumer behavior, trade channels, and omnichannel marketingProven experience in leading brand activation programs and managing agenciesStrong leadership skills with experience in people management and team developmentExcellent organizational and project management abilities to coordinate multiple initiatives in a fast-paced environmentProficiency in English is requiredWhat to Expect:
Expect well-being initiatives, flexible work arrangements, growth opportunities, and excellent benefits, including a unique family leave policy. For more details on local policies, speak with the Talent Advisor.
Are you ready to join us? Build your success story at JTI. Apply now!
Next Steps:
After applying, if selected, please anticipate the following within 1-3 weeks of the job posting closure: Phone screening with Talent Advisor > Assessment tests > Interviews > Offer. Each step is eliminatory and may vary by role type.
At JTI, we strive to create a diverse and inclusive work environment. As an equal-opportunity employer, we welcome applicants from all backgrounds. If you need any specific support, alternative formats, or have other access requirements, please let us know.