We are looking for a hands-on, data-driven Senior Marketing Manager with proven B2B experience (4–5+ years) to own and execute our end-to-end marketing engine. This role will lead all aspects of content marketing, website optimization (WordPress), demand generation, and campaign management, with a strong focus on pipeline impact and lead quality.
As the key marketer in a lean team, you’ll collaborate cross-functionally with sales, product, and external partners — and be comfortable switching between strategy and execution daily.
Location: Albania, Bosnia and Herzegovina, Estonia, Hungary, Latvia, Serbia, Lithuania, Romania, Brazil, Argentina, Colombia, Chile
Key Responsibilities:
- Campaign Strategy & Execution
Plan and execute full-funnel marketing campaigns (email, paid, social, webinars, outbound enablement) with a focus on lead generation and revenue.
Run Account-Based Marketing (ABM) programs to target strategic enterprise accounts.
Coordinate messaging, content, and distribution across the funnel.
- Content & Website Ownership
Lead content strategy: case studies, landing pages, blog posts, campaign assets, and sales enablement content.
Own and improve the company website (built on WordPress) – including CRO testing, SEO basics, and new page creation.
Ensure consistent brand voice and message across channels.
- Lead Generation & Funnel Optimization
Manage lead capture, nurturing, and qualification across platforms (e.g. HubSpot, LinkedIn Ads, Google Ads).
Continuously optimize campaigns based on performance data (CPL, MQL-to-SQL conversion, pipeline influence).
Partner with Sales to align lead scoring, handover, and follow-up processes.
Track and report on KPIs (lead volume, quality, cost per lead, campaign ROI).
Analyze campaign performance and use insights to improve future tactics.
Own and optimize the marketing tech stack (CRM, automation tools, analytics platforms).
Requirements:
- 4–5+ years B2B marketing experience, ideally in SaaS, logistics, or tech sectors.
- Strong background in content marketing and website management (WordPress a must).
- Proven ability to plan and run marketing campaigns from strategy through execution and measurement.
- Hands-on experience with ABM, CRM systems (e.g. HubSpot or Salesforce), and performance tools (Google Analytics, LinkedIn Campaign Manager, etc.).
- Strong project management skills — able to juggle multiple priorities and move fast.
- Excellent written and verbal communication in English.
- Comfortable working in a lean team environment with an ownership mindset.
Nice to Have:
- Experience in IT consulting or tech industry
- Design / visual content skills (e.g. Canva, Figma)
- Familiarity with SEO tools (e.g. Ahrefs, SEMrush)
- Webinar/event experience