We are looking for a strategic and customer-obsessed leader to join our B2C team as Head of CLV. This role plays a crucial part in driving customer retention, increasing customer lifetime value, and implementing smart monetization strategies across the full product portfolio.If you're passionate about data-driven growth, personalization, loyalty mechanics, and shaping customer journeys end-to-end — this role is for you.Key Responsibilities·Lead and evolve the Customer Lifecycle Management (CLM) strategy to maximize CLV across B2C.·Develop and execute CVM campaigns: retention, upsell, cross-sell, winback, and churn prevention.·Own monetization strategy across products and lifecycle stages.·Shape and optimize mass personalization, behavioral segmentation, and offer management frameworks.·Build loyalty, engagement, and reward mechanics to foster deeper customer relationships.·Analyze performance, customer behavior, and lifetime value drivers — and turn insights into actions.RequirementsExperience:·5+ years of experience in CVM, CRM, Customer Experience, or Growth roles (preferably in Telco, FinTech, or E-commerce).·3+ years in senior management or leadership positions.·Proven experience with CLM/CVM tools and campaign management.·Experience in managing cross-functional projects and leading cultural transformation. Skills:·Strong strategic, analytical, and communication skills.·Deep knowledge of customer segmentation, lifecycle logic, and personalization.·Advanced English, both written and spoken. Key Competencies·Strategic mindset and customer obsession·Change management and transformation leadership·Stakeholder influence and executive presence·Team leadership and talent development·Analytical thinking and data-driven decision-making·Communication and storytelling