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Reporting to: Reduced-Risk Products Category DirectorDuty Post: Taguig Brand Operations ManagerAs a co-brand steward, the incumbent manages the Reduced-Risk Products brand in the Philippines with a focus on specific channels or segments. They develop sustainable Reduced-Risk Products growth strategies that are globally aligned, consumer and commercially relevant, rooted in cross-category/consumer opportunities, and aligned with the overall brand strategy.
The role involves activating and adapting brand plans during the Annual Plan period, leveraging a strong understanding of the brand, consumer behavior, and market channels. They ensure flawless execution across marketing levers such as product innovation, communication, promotions, and pricing.
Key responsibilities include:
Collaborating with the RRP (Reduced-Risk Products) Brand Manager on strategic planning and brand Annual Plans.Driving brand commercialization efforts, including New Product Developments and launches with cross-functional teams.Managing budgets with Finance and overseeing demand/supply planning with Supply Chain and Factory.As the Brand Operations Manager in the area of Marketing, you will:
Brand Strategy Management: Identify issues and opportunities, analyze performance, and develop growth strategies using marketing levers such as communications, promotions, portfolio management, and pricing.Strategic Planning: Generate consumer insights and co-author brand Annual & Strategic Plans with the Reduced-Risk Products Brand Manager.Localization & Execution: Translate brand strategies into impactful initiatives while ensuring adherence to brand positioning and guidelines, collaborating Consumer Experience, Marketing Communications & PR, Digital Operations, and Field Marketing teams.Project Leadership: Ensure seamless implementation of brand projects through stakeholder collaboration, agile project management, and creative development.Performance Monitoring: Analyze cross-category trends, competitive dynamics, and brand health metrics to develop growth strategies, collaborating with key partners to address business opportunities.Resource Management: Oversee brand budgets, supply chain coordination, and sales and operations planning processes to ensure efficient operations and avoid disruptions.Requirements:
Bachelor's or Master's Degree in Marketing or a business-related field.At least 3-5 years of proven marketing experience, preferably in industries like Reduced-Risk Products, fast-moving consumer goods, or electronics.Expertise in strategic brand management, product development and launches, digital marketing, consumer insights, project management, and brand positioning and communications.Proficient in Microsoft Office tools.Strong analytical skills paired with creative problem-solving abilities.Exceptional communication and interpersonal skills to effectively collaborate with diverse stakeholders.Passionate about understanding consumer behavior and building strong brands.Experience in team management, with a proactive approach to empowering and developing team members.Outstanding project management skills, capable of handling multiple, complex projects effectively.Results-driven with the ability to balance immediate deliverables and long-term strategic goals.Skilled in synthesizing diverse perspectives and finding practical solutions to drive progress.Are you ready to join us? Build your success story at JTI. Apply now!
Next Steps:
After applying, if selected, please anticipate the following within 1-3 weeks of the job posting closure: Phone screening with Talent Advisor > Assessment tests > Interviews > Offer. Each step is eliminatory and may vary by role type.
At JTI, we strive to create a diverse and inclusive work environment. As an equal-opportunity employer, we welcome applicants from all backgrounds. If you need any specific support, alternative formats, or have other access requirements, please let us know.