We’re looking for a Promo Team Lead who can combine leadership, analytics, and creativity to boost our brands across Tier 1 markets.

Requirements

🧭 What makes you a great match:

• 3+ years of experience in the iGaming industry in roles such as Promo Manager, Product Marketing Manager, Retention Manager, or similar positions

• At least 1 year of proven leadership experience as a Promo Manager, Product Marketing Manager, Retention Manager, or in a similar role

• Hands-on experience with promo and bonus setup in Back Office (BO) systems

• Experience working with multiple platforms (SoftSwiss, Soft2Bet, TrueLabel, Advabet, EasyRocket, etc.)

• At least 1 year of experience managing a team of 5+ people, including task setting, performance monitoring, and staff development

• Experience in calculating and analyzing the economic efficiency of bonus programs and promotions (ROI, GGR impact, retention uplift)

• Knowledge of player segmentation principles, loyalty systems, and gamification mechanics

• Proficiency with analytics tools (Google Sheets/Excel, Tableau, Power BI, etc.)

• Strong negotiation skills with internal and external stakeholders

• English level: Upper-Intermediate (B2) or higher

📋 Your daily adventures:

Leadership & Team Management

• Lead a team of 4+ Promo Managers: task assignment, performance control, one-to-one meetings, performance reviews

• Provide mentorship, develop competencies, and improve team efficiency

• Ensure adherence to workflows and deadlines

Strategy & Planning

• Develop promo strategies for a multi-brand portfolio (10+ Tier 1 market brands)

• Create and oversee promo calendars

• Initiate and launch strategic promo activities based on market trends and competitor analysis

Promo Operations & Execution

• Oversee bonus and promo setup in Back Office across different platforms

• Supervise the rollout of new promo mechanics and gamification features (lootboxes, missions, cashback, tournaments, referral programs, etc.)

• Establish QA processes and conduct final checks before campaign launches

Analytics & Performance

• Analyze key promo performance metrics: engagement, retention, ROI, impact on NGR

• Prepare promo performance reports for top management

• Identify growth opportunities and propose improvements to promo mechanics

Cross-Team Collaboration

• Coordinate with CRM, Content, Game Management, VIP, and Product teams for promo initiatives

• Collaborate with analytics and BI teams to build dashboards and reporting systems

Innovation & Development

• Monitor market and competitors, implement new approaches and mechanics

• Test and roll out A/B and multivariate experiments to optimize promotions

• Explore new tools for personalization and enhancing player engagement