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Learn more: jti.com
Reporting to: Field Marketing Zone Manager
Duty Post: Las Piñas
Territory Consumer Lead
The Territory Consumer Lead (TCL) is part of the Marketing team, responsible for growing business in their territory by acquiring and retaining consumers. They focus on quality distribution and sales through a consumer-centric approach. They assess challenges and opportunities, collaborate with Field Sales, and develop strategies and programs to meet business goals and territory KPIs.
What you will do:
Strategy & Campaign Development:Analyze data and market trends to identify challenges and opportunities.Develop short-term and long-term strategic plans for JTI brands.Ensure project approvals and coordinate with stakeholders for campaign activation.Communicate campaign details to front-line staff.Implementation:Create and explain campaign mechanics to field sales.Oversee deployment and execution of marketing activities.Manage consumer acquisition campaigns and program resources.Program Evaluation:Regularly survey and ensure compliance with campaign standards.Review campaign performance and address challenges promptly.Monitor and evaluate program success.Territory Leadership:Support new product launches and develop bottom-up launch campaigns.Create consumer campaigns for new opportunities.Develop efficient routes to consumers and maintain the territory toolkit.Resource Management:Manage and deploy field marketing budget and materials.Ensure strict control and compliance for program enablers.Requirements:
Bachelor's Degree in Marketing / Business / Communications - related coursesAt least 2-3 years experience in Sales, Trade/Channel Marketing, Consumer Engagement, or MarketingGood communication and presentation skillsData gathering, insights, and analysisTrade & channel development strategy & plan formulationAre you ready to join us? Build your success story at JTI. Apply now!
Next Steps:
After applying, if selected, please anticipate the following within 1-3 weeks of the job posting closure: Phone screening with Talent Advisor > Assessment tests > Interviews > Offer. Each step is eliminatory and may vary by role type.
At JTI, we strive to create a diverse and inclusive work environment. As an equal-opportunity employer, we welcome applicants from all backgrounds. If you need any specific support, alternative formats, or have other access requirements, please let us know.