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Reporting to: Consumer Activation Manager
Duty Post: GMA
Consumer Activation Specialist
What this role is about
The Consumer Activation Specialist exists to support the Consumer Activation Manager with consumer activation planning and execution within an assigned Region or HQ initiatived program or campaign.Takes the lead in translating, planning and activating 1-2-1 programs via the top-down approach based on clear understanding of brand priorities, consumers and touchpoints/channels to help drive consumer acquisition, trial and consideration and build/elevate brand equity.The incumbent will bring consumer-centric thinking to support the bottom-up approach in planning, forecasting and execution efforts via provision of plans and guidelines, content and the necessary toolkits and analytical support to field-based FMZ Team members.The role will entail cross-functional working and co-ordination between FMZ Teams and HQ based functions (Brand, Consumer Activation, Sales, FFDG, Merchandising, PPO, Legal, and Compliance) to ensure the effective execution of territory programs.He/She will also manage third party agencies to ensure timely, efficient and effective execution of all programs.What will you do:
1) Consumer Activation Execution Excellence
Supports Consumer Activation Manager in ensuring that all consumer activation remain faithful to brand equity, global mandatories/ toolkits and marketing objectives. Use working knowledge on relevant channel dynamics and consumer engagement principles to further increase the impact and effectiveness of all activation initiatives.
2) Regional and HQ Team Support
Provide support to FMZ and HQ Teams – in particular Territory Activation Leads – in terms of BA deployment, uniforms, activation materials and premium items ensuring efficient and consistent execution while being compliant to brand guidelines and mandatories
3) Cross Functional Partner
Work in close collaboration with Brand, Digital, Legal, PPO, Brand and FMZ Teams in establishing processes to align and prioritize brand strategies while being compliant to global brand guidelines and mandatories.
4) Third Party Agency Management
Provide third party activation agencies with clear, strategic, actionable, value-adding feedback and directions/training in order to assist them in developing brand activation ideas/proposals. Challenges partner agencies to drive innovation and develop best-in-class output.
5) Budget Management
Manages provided A&P budget according to priorities and business targets. Determines the proper allocation of funds of the assigned project across brand and territory initiatives/requirements to achieve objectives in the most cost-efficient manner.
Who we are looking for:
Bachelor's Degree graduate, preferably of a Marketing / Business / Communications - related coursesAt least 2 years solid experience in Marketing,Trade/Channel Marketing, Consumer Engagement, Brand Activation preferably with solid background from an FMCG company.Good communication skills - Oral and Written (English, Filipino)Project Management.Prioritizing projects ensuring that each program's objectives are met, within budget and executed based on agreed timeline. This person must be willing to take risks, make assessments and recommends solutions to problems arising from program/s.Data Analysis. Ensure that all necessary data collected from 1-2-1 programs are assimilated to establish patterns, draw conclusions and find solutions that can further enhance ongoing/future programs and help boost company's performance.Consumer Profiling and Insights. Knows how to synthesize multiple sources of consumer and market data to obtain a clear picture of the brand's target market to guide/improve consumer engagement activities.Consumer Activation Excellence.Coming from the final approved brand idea, able to apply and amplify the big idea across relevant touchpoints that remain faithful to brand equity, global mandatories/toolkits and marketing objectives. Use working knowledge on all relevant channels dynamics and consumer engagement principles to further increase the impact and effectiveness of all engagement initiatives that cohesively integrate with the total brand plan.Presentation Skills. High self confidence in presenting to a large crowd, higher management while ensuring that the message is delivered across clearly and effectively.Budget Management. Takes full responsibility in managing the entire channel or program budget ensuring that money is spent efficiently.Proficient with MS Office (Word, Excel & Powerpoint)Cross functional collaborationAre you ready to join us? Build your success story at JTI. Apply now!
Next Steps:
After applying, if selected, please anticipate the following within 1-3 weeks of the job posting closure: Phone screening with TA > Assessment tests > Interviews > Offer. Each step is eliminatory and may vary by role type.
At JTI, we strive to create a diverse and inclusive work environment. As an equal-opportunity employer, we welcome applicants from all backgrounds. We are committed to providing reasonable adjustments to applicants with special needs. If you require any accommodations, please let the Talent Advisor know during the selection process.