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Reporting to: Consumer Activation Manager
Duty Post: Taguig City
Application Duration: This job posting will remain open until the vacancy is filled.
Consumer Activation Specialist
As the Consumer Activation Specialist you will:
1) Consumer Activation Execution Excellence
Supports Consumer Activation Manager in ensuring that all consumer activation remain faithful to brand equity, global mandatories/ toolkits and marketing objectives. Use working knowledge on relevant channel dynamics and consumer engagement principles to further increase the impact and effectiveness of all activation initiatives.
2) Regional and HQ Team Support
Provide support to FMZ and HQ Teams – in particular Territory Activation Leads – in terms of BA deployment, uniforms, activation materials and premium items ensuring efficient and consistent execution while being compliant to brand guidelines and mandatories
3) Cross Functional Partner
Work in close collaboration with Brand, Digital, Legal, PPO, Brand and FMZ Teams in establishing processes to align and prioritize brand strategies while being compliant to global brand guidelines and mandatories.
4) Third Party Agency Management
Provide third party activation agencies with clear, strategic, actionable, value-adding feedback and directions/training in order to assist them in developing brand activation ideas/proposals. Challenges partner agencies to drive innovation and develop best-in-class output.
5) Budget Management
Manages provided A&P budget according to priorities and business targets. Determines the proper allocation of funds of the assigned project across brand and territory initiatives/requirements to achieve objectives in the most cost-efficient manner.
Requirements:
Bachelor's Degree graduate, preferably of a Marketing / Business / Communications - related coursesAt least 2 years solid experience in Marketing,Trade/Channel Marketing, Consumer Engagement, Brand Activation preferably with solid background from an FMCG company.Good communication skills - Oral and Written (English, Filipino)Project Management.Prioritizing projects ensuring that each program's objectives are met, within budget and executed based on agreed timeline. This person must be willing to take risks, make assessments and recommends solutions to problems arising from program/s.Data Analysis. Ensure that all necessary data collected from 1-2-1 programs are assimilated to establish patterns, draw conclusions and find solutions that can further enhance ongoing/future programs and help boost company's performance.Consumer Profiling and Insights. Knows how to synthesize multiple sources of consumer and market data to obtain a clear picture of the brand's target market to guide/improve consumer engagement activities.Consumer Activation Excellence.Coming from the final approved brand idea, able to apply and amplify the big idea across relevant touchpoints that remain faithful to brand equity, global mandatories/toolkits and marketing objectives. Use working knowledge on all relevant channels dynamics and consumer engagement principles to further increase the impact and effectiveness of all engagement initiatives that cohesively integrate with the total brand plan.Presentation Skills. High self confidence in presenting to a large crowd, higher management while ensuring that the message is delivered across clearly and effectively.Budget Management. Takes full responsibility in managing the entire channel or program budget ensuring that money is spent efficiently.Proficient with MS Office (Word, Excel & Powerpoint)Cross functional collaborationThis job announcement has been prepared following the latest Global mobility policies.
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Next Steps:
After applying, if selected, please anticipate the following within 1-3 weeks of the job posting closure: Phone screening with Talent Advisor > Assessment tests > Interviews > Offer. Each step is eliminatory and may vary by role type.
At JTI, we strive to create a diverse and inclusive work environment. As an equal-opportunity employer, we welcome applicants from all backgrounds. If you need any specific support, alternative formats, or have other access requirements, please let us know.