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Job Title: Territory Consumer Lead
Department: Marketing
Line Manager: Field Marketing Zone Manager
Territory Consumer Lead
The Territory Consumer Lead (TCL) is under the Marketing function and is responsible for driving the business growth of their assigned territory through consumer acquisition and retention. To achieve this, the incumbent needs to drive quality Retailer Distribution and Wholesale Volume through a consumer-centric approach mindset. Based on their assessment of the challenges and opportunities in the assigned territory, making use of available information and collaborating with Field Sales, they will develop the necessary short- and long-term strategies and programs that will address the needs of the business and support the delivery of the territory KPIs, growth inclusive. This role will be tasked to lead the development and management (including monitoring and reporting) of relevant campaigns and/or programs, that are part of the overall regional and zone strategies covering various touchpoints such as General Trade Retailers and Wholesalers, Local Key Accounts, Designated Smoking Areas, and HORECA channels, where the overall objective is Consumer Acquisition and Retention in the assigned territory.
This role will also be tasked to do the following:
External (Nielsen) and Internal (Sales Data) Data AnalysisConquer tools championCompetitive AnalysisBudget MonitoringCreation of internal documents such as contracts, project briefs, weekly reports, closure reports, presentations during business reviewsWhat you will do:
1) STRATEGY & CAMPAIGN / PROGRAM DEVELOPMENT
Review and understand all relevant information within the assigned territories through data understanding, competitive review, field work and in-sighting to identify challenges and opportunities, developing appropriate short-term and long-term strategic action plans for JTI brands within the territories assigned to enable business growth.Responsible for initiating and securing complete project approval) and all operational mandatories to activate planned campaigns/programs (Coordination with Marketing & Sales (M&S) stakeholders, Third Party Agencies, procurement, Suppliers, commercial system encoding, testing and production).Ensure campaign clarity amongst sales front liners2) LEADING IMPLEMENTATION
Develop campaign/program mechanics, spiel and lead in briefing to field sales in order to guide them in the proper execution of programs across targeted trade partners and outlets consistent with program objectives, timelines, allocations, and all other company protocols with full compliance.Manage overall deployment and implementation of Brand-led /Field Marketing-led activities in the assigned territories.Key representative of Field Marketing (FM) in overseeing all activities in the assigned territories which will cover but not limited to various program tools such as consumer and trade deals, trade incentives, bundling activities (multi-pack or premium), sampling and consumer brand activations.Manage and deliver an optimal full year consumer acquisition campaigns / programs calendar in the assigned territories.Drive performance management & investment optimization. Drive program resources planning and deployment3) PROGRAM EVALUATION
Perform regular survey on campaign / program execution to ensure compliance with standards / intended trade impact. Immediately resolve or address any challenges, that includes immediate escalation.Review performance vs objectives and not limited to in terms of volume, stores participation, implementation guidelines, competitive response, ease in implementation and effective campaign spend.This includes oversee, monitor, measure execution success and program post-evaluation.4) TERRITORY LEADERSHIP
Support Brand and Field Marketing on Product Launches in building robust bottom up launch campaigns that include pipeline volumes and distribution partnering M&S stakeholders, drive merchandising requirements and pricing compliance for the assigned territories.Develop consumer campaigns to enable brand range selling in pre-identified territory / barangays.Provide cross functional support in understanding and developing an efficient route to consumer to better deliver high impact campaign and brand reach.5) RESOURCE MANAGEMENT
Responsible for assigned FM budget management and deployment of program tools and materials.Establish strict management, control and compliance for program enablers.Who we are looking for:
Bachelor's Degree graduate, preferably of a Marketing / Business / Communications - related coursesAt least 2 years’ experience in Sales, Marketing, and Trade Marketing. Field experience is an advantageGood communication skills - Oral and Written (English, Filipino. Other local dialect is an advantage)Good understanding of digital tools, including usage of MS Office (Word, Excel & PowerPoint, Power BI)Data Gathering, insighting and analysis and be able to propose actionable solutionsStrategy and plan formulationProblem SolvingProject Management and monitoringBudget ManagementDrivers’ license (B1 or higher). We have a program to support qualified women, who do not hold a drivers’ licenseWhat the next steps are:
Thank you for applying! We will make sure to provide you feedback within the next two weeks.
Are you ready to join us? Build your success story at JTI. Apply now!
Next Steps:
After applying, if selected, please anticipate the following within 1-3 weeks of the job posting closure: Phone screening with Talent Advisor > Assessment tests > Interviews > Offer. Each step is eliminatory and may vary by role type.
At JTI, we strive to create a diverse and inclusive work environment. As an equal-opportunity employer, we welcome applicants from all backgrounds. If you need any specific support, alternative formats, or have other access requirements, please let us know.