Availability to work 5-6 days a week (typically Monday-Friday, with occasional weekend hours). Our client is an e-commerce holding company, and the main brand is a 7-figure maternity fashion brand empowering women through stylish and comfortable maternity wear. They've helped 100,000+ moms and scaled rapidly in just 2 years through viral digital marketing. With a small but mighty team, they’re looking for a creative strategist to help them hit $10M+ in revenue. What is Our Culture Like & Who is a Good Fit? Culture fit is our #1 hiring factor! We have a genuine will-to-win, and no task is beneath us if it moves us towards our goals. We operate with creativity, doing more with less—and doing it fast. Our decision-making is rooted in data, and we live by four core values: Work Smart Overdeliver Speed is King Better Every Day We see every problem as an opportunity to grow and learn. If you're looking for a cushy 9-5 job, this isn't it. But if you want to challenge yourself, work closely with the founders, and play a massive role in scaling a business to $10M+, then welcome aboard. You’ll be surrounded by passionate, smart, and hardworking people who love what they do. Your Mission: As our Performance Creative Specialist , you'll be responsible for managing the full creative process from scripting to final creative execution. Your goal is to produce high-converting creatives that drive measurable improvements across digital marketing channels. Key Objectives: Own the full creative process—from scripting to final production—to produce high-performing ad creatives. Work with our Content Manager to source and manage content for marketing campaigns. Use data to analyze and improve creative performance on Meta (Facebook & Instagram) ads. Research, ideate, and script UGC (User-Generated Content) direct response creatives. Work with the marketing team to brainstorm new creative concepts and ad strategies. Conduct strategic customer and competitor research to optimize creative output. Provide monthly and quarterly creative performance reports. Identify opportunities to scale Meta Ads further through better creative strategies. Requirements: Direct Response Expertise: 3+ years of experience in performance creative for DTC brands or a creative agency. Data & Analytics: Proficiency in performance analytics tools to present insights and results effectively. UGC Experience: Proven track record of creating briefs for UGC creators to produce high-converting content for paid channels. Creative & Analytical Mindset: Strong ability to generate fresh ad ideas, write compelling scripts, and make data-driven decisions. Work Ethic: You thrive in a high-energy environment and have no issue working overtime or weekends when needed. Basic Copywriting Skills: Ability to apply psychology-based principles in ad copy. Accountabilities: Brainstorm and pitch weekly ad ideas aligned with direct response principles. Write 8-12 high-converting ad scripts per week for Meta platforms. Develop new static ad concepts weekly. Analyze performance metrics to extract actionable insights. Collaborate with editors and designers to create visually compelling, high-performing ads. Adapt ad strategies to capitalize on emerging trends and consumer behaviors. Present performance analyses and creative strategies to the marketing team. Continuously refine and iterate on winning ads to maximize ROI. How We Operate: Upon hiring, we’ll work with you to set clear KPIs so you always know what success looks like. We’ll walk you through our long-term vision, growth opportunities, and the exciting direction of our business. You'll get hands-on experience with a team that values results, speed, and continuous learning.