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To make a difference with us, all you need to do is bring your human best.
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Learn more: jti.com
Digital Acquisition & Conversion Manager
What is this role about
As Digital Acquisition & Conversion Manager, you will have responsibility for consumer acquisition via all online channels, working with local marketing teams to amplify JTI’s brands through best-in-class creative and support in brand awareness initiatives. You will also work with Digital Retention to support their initiatives to drive loyalty.
What will you do
Own the local application of the digital consumer acquisition strategy and a growing consumer base via Social, SEO, and DisplayDrive digital campaign briefs, objectives, and lead digital planning sessions with external agencies to achieve marketing objectivesManage Search and Display agencies to ensure campaigns are on track; hold weekly meetings to ensure improvements and actions are in place to drive incremental sales, improve ROI, and reflect latest trends in the industryManage social campaigns, including briefing, uploading campaigns, testing, publishing, and ongoing optimizationIntegrate an A/B testing strategy across channelsDrive continuous reporting on activity, KPIs, and budget. Derive data-driven consumer insights. Budget managementWork closely with the local ecommerce stream to ensure alignment with digital acquisition & conversion channel management
What are we looking for
Bachelor’s Degree in Marketing, Communications, or a business-related fieldMinimum of 3 years of experience in digital acquisition and conversion, with a good track record of success in digital customer acquisitionFluent English Well-versed in most forms of digital channels, demonstrating strong analytical skillsExperienced in managing and optimizing budgets effectively to meet key objectives and deadlines budgetStrong numerical skills and commercial acumenStrong understanding of what best-in-class creative and format looks likeStrong reporting skills and confidence to present cases to support your decisions and future strategies. Strong communication and relationship-building skill
Are you ready to join us? Build your success story at JTI. Apply now!
Next Steps:
After applying, if selected, please anticipate the following within 1-3 weeks of the job posting closure: Phone screening with Talent Advisor > Assessment tests > Interviews > Offer. Each step is eliminatory and may vary by role type.
At JTI, we strive to create a diverse and inclusive work environment. As an equal-opportunity employer, we welcome applicants from all backgrounds. If you need any specific support, alternative formats, or have other access requirements, please let us know.