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Learn more: jti.com
Department: Marketing
Direct Manager: Marketing Manager
Employment: Permanent
Location: Sofia, Bulgaria
HoReCa & Events Manager
What this position is about:
As a HoReCa & Events Manager, you will be responsible for developing and executing a strategic HoReCa and event plan to achieve business objectives and drive sustainable partnership growth. With a data-driven and strategic approach, you will monitor the existing HoReCa universe, market trends and competitor activities, identifying new opportunities to continuously expand strategic partnerships. A key part of your role will be developing event strategies for each brand, managing the HoReCa and event portfolio, contracting budgets and ensuring high-impact marketing initiatives. You will lead a team to deliver best-in-class consumer engagement, drive excellent brand presence and visibility, and ensure flawless execution of promotions and activations in HoReCa channel and at events.
What you will do - Responsibilities:
Identify and establish partnerships with HoReCa outlets and event organizers to build brand presence in the channel.
Develop and coordinate execution of the national HoReCa & Events strategy, including partnership development, management of brand communication and consumer engagement programs.
Lead contract negotiations, budget planning, and financial control to maximize ROI.
Drive development of an annual plan of events in line with brand strategies and objectives, proposing special activations according to market trends and ensuring maximum effectiveness of 1-2-1 brand mechanics.
Oversee marketing activations, promotions, and merchandising across HoReCa locations and events.
Manage and mentor the HoReCa & Events team, ensuring effective execution and high performance.
Analyze market trends and competitor activities, adjusting strategies to maintain a competitive edge.
Who we are looking for – Requirements:
University degree
Minimum 5 years of experience in the HoReCa channel, event management, or a related field, preferably in a BTL agency or FMCG company
Fluent English and Bulgarian language
Proven track record in contracting, budget control, and ROI-driven decision-making.
Strong understanding of HoReCa trends, event marketing, and consumer engagement strategies
Experience in team management, stakeholder engagement, and agency coordination
Flexibility to travel and a valid B driver’s license
What we offer – Benefits:
Being part of a truly international and diverse company, a Top Employer in Bulgaria
Development opportunities that will inspire you to grow professionally and personally
Dynamic and innovative spirit with a constant quest to do things better
Competitive salary and an attractive benefits package
A wide variety of trainings
Next steps – Recruitment process:
Discussion with Talent Advisor
Online tests
Interview with the Manager and Local P&C
All applications will be reviewed, however only suitable candidates will be contacted for further discussion.
Please be aware that you will receive a call from Poland (+48), as our Global Business Services Center is based in Warsaw.
Are you ready to join us? Build your success story at JTI. Apply now!
Next Steps:
After applying, if selected, please anticipate the following within 1-3 weeks of the job posting closure: Phone screening with Talent Advisor > Assessment tests > Interviews > Offer. Each step is eliminatory and may vary by role type.
At JTI, we strive to create a diverse and inclusive work environment. As an equal-opportunity employer, we welcome applicants from all backgrounds. If you need any specific support, alternative formats, or have other access requirements, please let us know.