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Reporting to: Marketing Director
Strategic Insights Lead
The Strategic Insights Function act as a key advisor in the commercial planning process (CR/SPC/ASP) with forecasting model and scenarios building to drive JTI’s business sustainability. The team is responsible for reporting volume/SOM gaps, identifying and harnessing consumer insights to develop brand strategies that outgrow competition and to foresee potential competitive moves that help build stronger re-active and pro-active marketing strategies.
As the Strategic Insights Lead in the Malaysia market, you will:
Work with senior management to determine strategic objectives, commercial strategy formulation and find opportunities to meet the company’s goals. Build the forecasting model with detailed segment performance based on pricing assumption during the commercial planning process.Lead deep dives into key strategic inquiries, gather relevant data, conduct analysis and/or researches to generate insights and drawing forward-looking conclusions.Evaluate current wide scope of information on consumer, trade and competitors and develop plan to improve integration of the above information to generate richer insight / foresight on trends, consumer, trade and competitors strategy. Partner with technology or any business intelligent solution to drive further enhancements.Work closely with the Regional/HQ Research Group and local research agencies to initiate and develop research projects to provide insights on consumer needs/profiles/behaviors (general and at POC), segmentation dynamics, channel and trade characteristics as well as equity of JTI brands.Collaborate with the Brand Marketing Team, Consumer & Trade Activation Team as well as managers of Sales in order to ensure a focus on information (insight and intelligence) needs and optimal collection of lessons learnt.Within 6 months you will:
Drive a positive culture change across the entire business to ensure sustainable business growth and enhance commercial comprehension across Marketing & Sales through knowledge sharingAct as the key contact for Asia Pacific Regional SI and Global SIRequirements:
High standard of university degree (required)8-10 years of proven experience in research techniques and consumer/brand/trade analysis and commercial foresight. Business modeling and forecasting & scenario planning experience. Good knowledge of brand/sales program development and tracking and evaluation. Fluent written and spoken English (required) and proficiency with MS Office.Strong eye for business, quantitative and qualitative analysis capabilities, preferably with proven capability in multi-dimensional report (ie. sales and distribution) building. Good leadership skillsAre you ready to join us? Build your success story at JTI. Apply now!
Next Steps:
After applying, if selected, please anticipate the following within 1-3 weeks of the job posting closure: Phone screening with TA > Assessment tests > Interviews > Offer. Each step is eliminatory and may vary by role type.
At JTI, we strive to create a diverse and inclusive work environment. As an equal-opportunity employer, we welcome applicants from all backgrounds. We are committed to providing reasonable adjustments to applicants with special needs. If you require any accommodations, please let the Talent Advisor know during the selection process.