We’re looking for a high-agency Senior PM to lead usage-led expansion across PandaDoc’s PLG business. You’ll shape how users and teams adopt workflows, collaborate, and scale their usage; from first value to multi-team engagement. This is a builder’s role: you ship fast, vibe-code with your trio, use AI to accelerate execution, and turn insights into live experiments within sprints. You measure impact through real usage, not decks.
In 2026, we’re shifting from seat-led upsells to user-, usage-, and workflow-led growth. You’ll help make PandaDoc the daily operating system for agreements, where every workflow or collaborator fuels organic expansion.
If you want to drive product impact at scale, this role is for you.
What You’ll Do
Own the user, usage, and revenue expansion strategy across freemium, trials, and paid tiers.Build pathways that drive workflow activation, integration adoption, team collaboration, and organic document-scale growth.Make PandaDoc indispensable in customers’ daily operations, fueling seat expansion and multi-team engagement.Use AI for rapid prototyping, personalization, automation, and reimagining core user flows.Lead a high-velocity experimentation roadmap: across funnels, usage loops, onboarding, collaboration surfaces, and bold new bets.Ideate, instrument, launch, and analyze A/B and multivariate tests end-to-end.Combine qualitative research and behavioral analytics to uncover friction points and high-leverage opportunities.Develop deep insight into user workflows, team dynamics, and multi-user collaboration patterns.Partner closely with engineering, design, data, and GTM to deliver high-quality, high-impact outcomes.Bring clarity, urgency, and a culture of experimentation to your squad.Define and own the KPIs for usage-led expansion: activation, workflow adoption, collaboration, integrations, expansion revenue, and long-term retention.Build the dashboards, instrumentation, and insight loops that drive accountability and decisions.What We’re Looking For
5+ years in product at a SaaS/PLG company; ideally with direct ownership expansion metricsTrack record of driving measurable product outcomes in growth or expansion domains.Hands-on operator: you build prototypes, run your own analysis, tweak flows, and launch quick wins.Comfortable working with AI tools for prototyping, personalization, automation, and accelerating execution.Experience running A/B and multivariate tests end-to-end.Strong familiarity with product analytics, behavioral cohorts, and instrumentation.Ability to zoom out to define strategy and zoom in to ship the v0.3.Excellent collaborator and communicator; you align squads and influence across teams.Why This Role Matters:
Expansion is at the core of PLG at PandaDoc. Our future growth depends on unlocking usage behaviors that compound: more workflows activated, more users invited, more integrations connected, and more teams relying on PandaDoc daily.
You’ll help us shift from transactional upgrades to organic, usage-driven expansion: turning PandaDoc into an agreements hub that scales naturally across departments and organizations. If you’re passionate about building products that drive deep customer value and durable business growth - and you’re excited about what AI enables in the next era of PLG - we’d love to meet you.
Company Overview:
PandaDoc empowers more than 67,000 growing organizations to thrive by taking the work out of document workflow. PandaDoc provides an all-in-one document workflow automation platform that helps fast scaling teams accelerate the ability to create, manage, and sign digital documents including proposals, quotes, contracts, and more.