We’re looking for a senior, hands-on D2C performance marketer to be the first marketing hire for our client's subscription-based apps and SaaS products. You’ll own performance marketing end-to-end—from PPC strategy and analytics to budgeting and ROAS optimization—and work directly with the Founder. This is a high-ownership role: you’ll advise on product-market fit, creative strategy, and growth, and eventually build and manage a small team.
Products & Market
Digital-only subscription products (Apps & SaaS)
Pricing: $9.99/month – $120/year
Initial market focus: US (experience here is highly preferred)
Starting from zero: no traffic, no data
Responsibilities
Own PPC and performance marketing strategy across primary channels (Meta, TikTok) and secondary channels as needed (Google)
Full budget ownership and ROAS accountability
Build analytics and tracking stack from scratch
Advise on creative strategy and design needs
Identify hires or external resources necessary for scaling
Work with developers and designers to execute campaigns
Hands-on execution, with future management of 2–3 team members
Requirements
Senior-level, hands-on experience in D2C performance marketing
Proven track record scaling subscription apps or SaaS
Deep expertise in Meta & TikTok Ads
Experience building analytics stacks from scratch
Comfort owning budgets and results
Strong critical thinking: ability to challenge ideas, suggest improvements, and guide product growth
Fluent English; US market experience strongly preferred
Hands-on mindset; willing to execute campaigns as well as strategize
What Success Looks Like (First 3 Months)
Identify product-market fit for our apps
Scale ad spend responsibly (€2–3k/day on primary channels) with measurable ROAS
Advise on creative assets and marketing stack for scalable growth