We’re looking for a senior-level Lifecycle Marketing Consultant to audit, rebuild, and grow our email and SMS marketing program. You must be an expert in Klayvio, deeply data-driven, and able to strike the right balance between performance and brand—with a deep connection to our product and mission in women’s health. This role is ideal for someone who thrives in startup environments, understands how to align cross-functionally, and knows when to zoom out and when to execute.

Who We Are

We’re a women’s health company reshaping how people experience physiological transitions like postpartum, breastfeeding, and recovery. Our brand is grounded in clinical research, infused with emotional intelligence, and designed to look and feel incredible.

What You’ll Do

• Audit & Analyze: Review historical Klayvio performance across all flows and campaigns. Identify what’s working, what isn’t, and prioritize opportunities for optimization.
  
• Architect & Execute: Build intelligent, branching lifecycle flows in Klayvio. Must demonstrate fluency in advanced logic, segmentation, automation triggers, and flow architecture.
  
• Interpret & Improve: Track key metrics, interpret results at a sophisticated level, and make changes rooted in performance and strategic insight.
  
• Balance Performance + Brand: Execute high-performing lifecycle programs that reflect our tone—clear, real, and helpful—and are grounded in utility with heart.
  
• Collaborate & Align: Proactively seek alignment before execution. Regularly check in with leadership to confirm strategy, messaging direction, and performance targets.
  
• Leverage Tools: Work confidently across Shopify, TripleWhale, and AI tools to generate insights, streamline processes, and improve marketing output.
  

Requirements

Who You Are

• Lifecycle and Klayvio expert with at least 5 years of experience running flows and campaigns at a senior level.
  
• Extensive experience in startups—you know how to operate in lean, high-growth, agile environments and make decisions with imperfect data.
  
• Equal parts analyst and storyteller—able to translate insights into action while maintaining brand integrity.
  
• Comfortable working autonomously, but with a bias for alignment and cross-functional coordination.
  

• Deeply connected to the customer experience and mission in women’s health, pregnancy, or recovery is a strong plus.
• Proficient with TripleWhale, Shopify, and advanced AI tools for content generation, segmentation, or analytics.

Engagement Structure

This is a contract role with an initial phase structured around specific milestones:

• Audit & Recommendations: Deep-dive into existing lifecycle program and performance data
• Flow Rebuild & Optimization: Re-architect key flows and improve underperforming segments
• Testing & Reporting Setup: Implement testing strategy, baseline reporting, and dashboard tracking
• Strategic Alignment: Regular check-ins with leadership to review priorities and validate execution plans