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Trade Marketing Representative
Purpose of the role
Position is responsible for implementing comprehensive sales and merchandising programs for retail accounts, with the explicit goal of increasing sales. The Representative does so using their expertise, discretion and judgment to tailor sales programs to each account. The Representative is responsible for overseeing a geographic territory and is personally accountable for the results in their territory.
The employee will need to travel 25% - 75% (depending on territory size average 1-3 nights per week).
Areas of responsibilities
Execution planning:
Determines visit frequency based on provided "JTI Liggett customer prioritization".Participates in the decision making of what activities should be driven in outlets.Arranges time of visit with customer to get the best impact.Plans for the calls based on sales data (in/out sales) from the Outlet.Strategic insights & Business advice:
Uses local knowledge to find opportunities to be included into the Cycle Plan.Analyses JTI Liggett activity and program performance for future planning.Monitors Competitor Activity (respective territory and outlet) and Retailer activity.Presents JTI Liggett sales information provided by the Head Office.Educates and influences outlets on the best way to lead the tobacco category.Tactically uses business information (JTI and retailer) to strengthen selling arguments.Negotiation & Selling process (Double Win):
Negotiates short term sell out volume agreements to increase JTI Liggett sales (eg. Trade marketing programs).Reverts JTI Liggett product placement to agreed planograms.Checks compliance standards versus contractual agreements.Uses an advanced selling process, matching JTI Liggett product benefits to customer needs.Proactively predicts, plans and handles objections.Gains commitment to plan by summarising the overall benefit of the JTI proposal matched to the needs of the customer.Ensure recommended selling price points of JTI Liggett products are correct.Ensure the required JTI Liggett SKUs are listed.Logistics:
Merchandises stock and educates store staff on the importance of availability if required.Takes / Places top up orders on behalf of retailer.Performance:
Assess Individual objectives performance versus planned and looks for future improvement.Records results versus obective in Synergy or similar system.
Who are we looking for - Requirements
High School Diploma required; additional education preferred.Minimum of 3 years of experience in FMCG sales.Strong computer skills, including proficiency in Microsoft Office Suite.Solid commercial understanding.Excellent communication skills.Strong selling skills, with a focus on the Double Win approach.Knowledge of TME (reporting & data).Strong analytical skills.
What We Offer:
At JTI Liggett, we are proud to be recognized as a Top Employer and awarded the Global Equality Standards certificate, continuing our commitment to equal pay and equal opportunities.
Our culture is what makes JTI Liggett a fun and exciting environment to work in. We value integrity, trust, empowerment, and freedom – freedom of choice, freedom of thought, freedom of expression, and freedom to be yourself.
We ask for accountability, ownership, results, and collaboration.
And we care for our people's well-being. In addition to the salary, you can enjoy the following benefits:
Company carAnnual Performance-based BonusEmployee Stock Purchase PlanPersonal Development ProgramsMedical, Dental & Vision Plan for employees & family membersLife InsuranceMatching 401(K)Paid Time Off (PTO)Paid Family Leave (20 weeks)Short-Term & Long-Term DisabilityEducation/Tuition AssistanceVolunteering ActivitiesEmployee Assistance Program (counseling services for employees & family members)
Are you ready to join us? Build your success story at JTI. Apply now!
Next Steps:
After applying, if selected, please anticipate the following within 1-3 weeks of the job posting closure: Phone screening with Talent Advisor > Assessment tests > Interviews > Offer. Each step is eliminatory and may vary by role type.
At JTI, we strive to create a diverse and inclusive work environment. As an equal-opportunity employer, we welcome applicants from all backgrounds. If you need any specific support, alternative formats, or have other access requirements, please let us know.