The Channel/Customer Shopper Lead is co-responsible for the development and implementation of all strategic and operational shopper marketing activities related to our coffee and tea products by the Retailers and channels. He/She is co-responsible for the development and implementation of a retail specific category plan. All customer shopper activities have to lead to a more strategic and external focused (trade) marketing strategy.
- Generating and analysing the up-to-date market and shopper insights related to the category and related brands by the customer.
- Making overall category plans customer specific and ensuring an optimal implementation in cooperation with the trading partners.
- Developing, translating and promoting a tailor made category vision for specific customer(s). Monitoring the implementation of the strategy and achieving the defined targets.
- Implementation of category and shopper projects by accounts, this to ensure achievement of defined targets within budget.
- Responsible for the communication from the shopper marketing department to the Sales Team and retailers.
- Co-responsible for the successful implementation of NPD’s and re-launches. This to ensure distribution, market share and profits.
- Analysing and implementing in store activation plans to support NPD’s, Peffect Store, MSL and other growth projects.
- Analysing promotions at customers and advising them on optimal promotion calendar and strategy definition.
- Responsible for advice on optimal shelve display. Advising Sales concerning the distribution and assortment strategy.
- Minimum of 2 year of relevant experience (FMCG experience is a +);
- Good knowledge of Sales practices, Shopper Insights
- Excellent communication & analytical skills; result-orientation,
- Personal Leadership and drive for results
- English is a plus