The Role:

As a Campaign Designer, youll craft end-to-end lifecycle communications that inform, engage, and convert from copy to layout across email, push, and in-app channels. You'll bring campaign briefs to life with on-brand, action-driven messages that strengthen user trust and engagement.

Core Responsibilities

• Write, design, and assemble lifecycle campaign assets (email, push, in-app).
• Create visually appealing, mobile-first templates using established brand components.
• Craft simple, action-oriented copy aligned with campaign goals and tone.
• Implement and test templates using marketing automation tools (Klaviyo, CleverTap, MoEngage, or similar ESPs).
• Conduct meticulous quality checks for links, personalization, and rendering.
• Maintain a shared library of reusable templates and design components.
• Collaborate with the Campaign Analyst on segmentation, targeting, and logic.
• Propose creative A/B tests and improvements based on performance insights.

Creative Production

• Proficient in Figma, Canva, or similar tools for fast, high-quality layout creation.
• Strong sense of hierarchy, spacing, and visual clarity design that drives action.
• Excellent command of English, Tagalog, and Taglish copywriting, adaptable from transactional to promotional tones.
• Understanding of how visuals and words work together to maximize conversions.

Execution & Quality Assurance

• Experienced in setting up and testing templates in tools like MoEngage, Klaviyo, or CleverTap.
• Detail-oriented double-checks links, personalization tags, and rendering across devices.
• Thrives in a fast-paced, iterative environment with a commitment to excellence

Ideal Profile:

Qualifications:

• Bachelor's degree in Data Analytics, Economics, Applied Mathematics, Computer Science or a related field.
• 3+ years of experience in marketing analytics, customer analytics, CRM strategy or advance data anlytics field.
• Strong SQL and Excel skills; familiarity with Python, R, Looker is a plus.
• Experience analyzing funnels, LTV, churn, and customer journey stages.
• Familiarity with statistical testing methods (e.g., A/B, lift, significance testing).
• Excellent communication skills; able to convey complex findings in a business-friendly format.
• Highly curious, self-driven, and passionate about making decisions backed by data.

What's on Offer?

• Join a market leader within Corporate Banking
• Leadership Role
• Fantastic work culture